Watch Stonebwoy’s Gidigba video here
Stonebwoy has released the official video to his latest single ‘Gidigba’ (firm & strong), which is available for streaming and download across all major digital platforms.
The video, co-directed by Stonebwoy, tells the story of a brave-hearted young boy’s pursuit to take a stand and dethrone hoodlum who have been tormenting their lives after his parents are assassinated and he is left to his fate; bargaining with death in a seemingly endless struggle to escape troubles. Shot partly in his native town Ashaiman, Ghana and other locations in the UK, the video delves into the complexities of artistic expression while challenging consumers to overcome their disempowered circumstances.
“Gidigba” the movie was officially released on Friday (October 28) at a viewing party hosted by the artiste at the premises of 3Music Network. Prior to that, the video was exclusively premiered on Trace Africa TV. The function was attended by renowned music Ghanaian music executives: Sadiq Abu Abdulai, Jay Foley, Ezekiel Tetter and more.
Released via Universal Music Group / Def Jam Recordings, the song is the multiple award-winning Ghanaian music phenom’s second single of the year and lead single off his his much anticipated fifth studio album, following Therapy, which went live in May. “The story is inspired by life’s difficulties and how we must always remain firm and strong because the situation can change at any time,” Stonebwoy explained.
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